HP Expands China Printer Share to 38.6%, Emphasizes AI Strategy
HP's share of China's printer market rose to 38.6% in 2025, bucking a global downturn. In April 2026, the company launched a new generation of enterprise laser printers and outlined five strategic pillars: technology, quality, management, security, and ecosystem. Executives said HP will "actively embrace AI," aiming to transform printers from passive execution tools into intelligent, collaborative devices. The move reflects a broader industry shift toward software, services, and AI-driven features as hardware volumes decline and domestic Chinese brands gain ground.
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